Matcha has rapidly evolved from a niche Japanese cultural product to a global mainstream ingredient. In cafés, bakeries, and wellness brands worldwide, demand for authentic Japanese matcha continues to grow. However, in 2025, the industry is facing a critical challenge: a structural shortage of high-quality matcha. For businesses, this means rising costs, supply instability, and the urgent need for strategic sourcing.
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What is Matcha Day? Every year, February 6th is celebrated as "Matcha Day." This date was established in connection with "Furo no Hi" (風炉の日), a day related to the Japanese…
In 2024, Japan experienced an unexpected shortage of one of its most iconic exports: MATCHA. Known for its vibrant green hue and earthy flavor, matcha has gained immense popularity worldwide,…
Hi guys, thank you for reading our blog and thank you for all your support, always! October 1st is 日本茶の日 Japanese Tea Day. It is said to have originated from…
Hi everyone! New seasonal cycle of Japanese Tea has been started. As summer approaches in Japan now, the air becomes warm, and nature is enveloped in vibrant new greenery. Trees…
Hello, all matcha enthusiasts! Let's celebrate a special occasion together today. Today, February 6th is known as "Matcha Day". It is designated as "Matcha Day" by the Nishio City Tea…
The weather now in Japan is very cold and more heavy snowfall is forecast for regions along the Sea of Japan coast. Warm beverages become indispensable. In such times, Japanese…
Japan has been getting colder and colder lately due to the strongest cold wave of the 2023 season. Tomorrow is the day of the winter solstice. The winter solstice in…
Hi guys, thank you for reading our blog and thank you for all your support always. Autumn Leaves in Uji The temperature has turned quite cold in Japan recently but…
Happy Halloween! 🎃👻🎃👻The end of October comes with the magic of Halloween. This year, we have something special in store that will not only satisfy your Halloween cravings but also…
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