The Matcha Shortage and Japan’s Supply Chain Woes
In 2024, Japan experienced an unexpected shortage of one of its most iconic exports: MATCHA. Known for its vibrant green hue and earthy flavor, matcha has gained immense popularity worldwide,…
In 2024, Japan experienced an unexpected shortage of one of its most iconic exports: MATCHA. Known for its vibrant green hue and earthy flavor, matcha has gained immense popularity worldwide,…